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SmartHQ Brand Guidelines

Welcome to the SmartHQ brand guide. Use this page to ensure visual and messaging consistency across platforms.

Brand Guidelines Image

Visual Identity

Background

  • Color: #333

Typography

All text uses the Poppins font.

Element Weight Size Color Letter Spacing
Page Title (H2) 700 22px #fff 0.05em
Form Labels 700 1rem #b2b2b2 0.05em
Paragraph Text 400 1rem #b2b2b2
Links 400 1rem #b2b2b2 0.05em
Link Hover (desktop) #fff

Button

  • Primary Color: #A11F7F
  • Hover Color: #DB3EB1 (non-mobile)
  • Radius: 30px
  • Text:
    • Weight: 700
    • Size: 16px
    • Color: #fff
    • Letter Spacing: 0.05em
  • Use for navigational and help text
  • Always underline

Usage Best Practices

  • Do not stretch, crop, or apply effects to text or logos
  • Maintain clear spacing around elements

Contact

For branding and design questions, contact us here